‘Desire at Scale’ with Unilever’s CMO Leandro Barreto
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‘Desire at Scale’ with Unilever’s CMO Leandro Barreto
Chances are, one of the 400 household brands today’s guest oversees is sitting somewhere in your home right now. Maybe it’s Dove in the shower, Vaseline in the drawer, or Hellmann’s mayo in the fridge. Leandro Barreto is the Global Chief Marketing Officer of Unilever, a nearly 100-year-old company behind brands used by billions of people ...
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Unilever on Instagram: "Bringing in over 50% new buyers to Dove, the brand’s viral collaboration with desserts company Crumbl was a masterclass in delivering Desire at Scale. Dove tapped into Crumbl’s viral popularity with dessert-inspired fragrances and pink packaging, and the limited-edition launch hit its six-month sales target in just one month. Hear more from Senior Brand Manager Rachel Goldman in this video. Tap the link in bio for the full story. #UnileverBrands #DesireAtScale"
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