Kellogg’s is giving one of its most familiar cereals a small shake-up, adding three new Froot Loops flavors that are already turning up on store shelves. The new releases land at a moment when big ...

Froot Loops is bringing its cereal to the world of hip-hop in a colourful new way. The brand has teamed up with Chicago-based jeweler Kristopher Kites to create limited-edition, one-of-a-kind jewelry ...

The cereal brand’s new campaign turns decades of rap shout outs into a full blown creative movement with jewelry collabs, street art and a reminder that sometimes culture finds you first. For years, ...

Aug 7 (Reuters) - WK Kellogg (KLG.N), opens new tab reported second-quarter results below estimates on Thursday, hurt by soft demand for its packaged breakfast cereal amid macroeconomic uncertainty.

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that have committed to eliminate ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that have committed to eliminate ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. The acquisition is set to ...

(Reuters) -WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world's most recognizable consumer brands to weather a ...

Same cereal. Same sugary taste. Different hues. A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic ...