An iconic, beloved brand has undergone a rebrand. No, not Cracker Barrel. This is about the X Games. The news was announced by X Games themselves on September 24, 2025. Everything has been rebranded, ...

“It’s part of our strategy to tell deeper athlete stories beyond the field of play and bring fans closer to our athletes,” said X Games CEO Jeremy Bloom. An X Games reality competition series is in ...

Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an upcoming fresh competition format. Over the past year, under the leadership of ...

The X Games is returning to Aspen, Colorado, this weekend for another edition of one the greatest shows on snow. While the greater X Games ecosystem has had much in the works over the past year with ...

Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is getting a full visual rebrand, including a new logo, identity and look as ...

We now bring you some snowboard-adjacent news. Snowmobiling is coming back to the X Games. The company made the announcement, today, September 30, 2025. “Your requests were heard, and I’m here to tell ...

X Games Aspen is returning for its 25th year in the Rocky Mountains with a bang. The action-sports event is one of the favorites of the winter season in the mountains, and another major draw is its ...

Sacramento will host an extreme sports event for the first time next summer. The X Games announced Friday morning the dates and times for their new X Games League (XGL) summer event. The XGL will be ...

Japan’s Hiroto Ogiwara stunned the world with the first-ever 2340 to win men’s snowboard big air last winter at X Games Aspen. Turns out, that was a script the 20-year-old didn’t feel like changing.

The about-to-launch X Games League has signed a multi-year deal with energy-drink maker Monster Energy as a founding partner, slotting in a big backer to help finance bigger prize purses, more ...

The X Games wrapped its last stand-alone event this weekend in Aspen, Colo., with an announcement of the home cities for its first four franchises and a name sponsor as it shifts to a new structure ...