Advances in generative AI are provoking a flood of opinions about the technology’s effect on our working lives. When AI is said to improve everything from productivity to brand loyalty, it is tempting ...

A version of this article appeared in the Spring 2019 issue of strategy+business. When a startup matures to the point where it has a killer product, a clear and sizable market, and a robust ...

The good news for business leaders is that research and experience point toward sound approaches to the delivery and positioning of sustainable products. Working in tandem, PwC and the Center for ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. “People asked me how long it took the ...

Bank failures, health insurance rate hikes, and the troubles of auto manufacturers provide recent examples of the vulnerability of big, fast-changing systems and the ways in which large organizations ...

A version of this article appeared in the Winter 2020 issue of strategy+business. In the 2019 PwC Global Crisis Survey PDF, 69 percent of respondents said they expected a global crisis in the next ...

The premise behind Scarcity, a new book by two historians at US universities, is extremely accessible. It promises to take a mind-bogglingly complicated concept—the relationship between economic ...

How does a company cope with change? It’s a question that looms large for many executives who are struggling to keep up with the breakneck pace of business. Those who fail to answer it may face loss ...

A version of this article appeared in the Spring 2019 issue of strategy+business. This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions ...

Costs can mount quickly when the chief executive officer of a large company is fired or departs suddenly without an obvious internal replacement. The typical seven-figure severance package and ...

Look at virtually any consumer industry and you’ll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before, during, and after a purchase.

How do leaders make deals work? How do they ensure that the resources they invest—often at a premium to market value—produce worthwhile returns? We know from our body of research that one of the ...