Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

The consumer marketplace has been talking about database marketing for some time. What is it? Database marketing (or as it”s sometimes called, one-to-one marketing) is a process that uses information ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

This is the third article in an ongoing series on database marketing strategy from Lanham, MD-based database marketing solutions provider Merkle. As discussed in the last article (Taking Inventory of ...

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and ...

I have been a direct and database marketing consultant since 1984. In all that time, one consistent verity is that most internal information technology departments think they can – and should – be ...

So you don’t have a Ph.D. in computer science. You can’t write a 100-line string of SQL code or pull off a left outer join in a relational database. Yes, database marketing is approaching ...

Discover how AI is transforming marketing databases in 2026. Learn the top use cases like lead enrichment and how to overcome ...

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...