Digital out-of-home is in the limelight, thanks in part to T-Mobile’s planned acquisition of out-of-home SSP Vistar Media, announced last week. This deal is a “great moment” for DOOH to present itself ...

Nano Interactive has introduced an AI-powered product, Nano Screen Graph — CTV Intelligence, that the company says will help advertisers target more precisely and flag brand‑safety issues across ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. CTV scales. But does it perform? Matthew Koontz started his career at Arnold Worldwide running campaigns ...

Connected TV is where attention lives. ​ Once viewed as purely experimental, connected TV (CTV), over-the-top (OTT) platforms ...

Many of the conversations we’re hearing reflect on the vast potential of CTV but recognize this challenge. Brands want the ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue?

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...