What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Neuromarketing emphasizes that emotions play a primary role in consumer decision-making. Emotions generate a deeper response in the brain The world of marketing has undergone a profound transformation ...

In the last several years, we’ve heard a refrain among business development teams at clean economy companies: It’s harder to get customer prospects to engage. Getting your emails and phone calls ...

Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture invariably lead to revolutions in commercial ...